February 25, 2018

Why Your Business Needs Email Marketing

email marketingEmail marketing is one of the most effective tactics for driving sales. Not only does it provide a direct line of communication to your prospects, it's also amazingly cost-effective.

With email marketing you can:

✓ Connect with your existing customers
✓ Build relationships with potential customers
✓ Expand your reach by sharing to social media
✓ Bring more visitors to your website

Did You Know?

44% of email recipients made at least one purchase last year based on a promotional email. Convinceandconvert.com
7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. 2012 Blue Kangaroo Study

Needless to say, email marketing is a powerful marketing tool for businesses and savvy online marketers. If you're not utilizing it already, now's the time to start.

Build Your Email List

The best way to grow your list is by doing so organically. Here are a few ways you can grow your list:


  • Add an opt-in box in the right sidebar of your website
  • Include a subscribe box at the end of your blog posts
  • Put a sign-up box page on your Facebook page
  • Place a checkbox sign-up at the bottom of your contact form
  • Announce your upcoming newsletter on your social media profiles


  • Place a sign-up book in your brick-and-mortar business
  • Use a sign-up app on your iPad or tablet at off-site events
  • Put out a fishbowl to collect business cards and offer a raffle
  • Collect email addresses on your customer feedback surveys
  • Include a QR code on the back of your business card

Simple actions like these can help build your list in no time.

Focus on Quality not Quantity

So, your list is growing and you're excited to blast! Before you hit send, make sure you've got a focus. What are your goals? What content do you intend to provide? Will it benefit your readers, and will they find it interesting? You'll also want to include prominent call to actions to help convert.

A gigantic email list may not always be ideal either. It can be difficult to manage and tough to keep everyone engaged. Consider segmenting your list to improve conversions. This can be done by breaking the list into segments based on demographics such as age, location, income, jobs or gender. Creating targeted content to these groups will help improve your conversion rates.

email marketing diagram

Optimize and Integrate

Consider how you can optimize your internal process to build your email list. From sales leads to conversions, each step is an avenue with plenty of potential.

  • Include a blurb in your email signature about your newsletter and link it to your sign-up form.
  • Offer a coupon in exchange for signing up. You may just seal the deal or create a repeat customer in the process.
  • Do you send out monthly product lists? Migrate to an email campaign platform to monitor statistics like clicks, opens, bounces, etc.
  • Run a contest or promotion on social media that requires submitting an email address in order to participate.
  • How about phone orders? Be sure your team collects the customer's email address.

The more you can integrate your email marketing into your internal processes, the more potential customers you'll reach. More potential customers = more potential revenue.


Building an email list can take time and effort. And, to be honest, it's not easy to create a great email newsletter. But by focusing on engaging readers and producing valuable content, you'll be well on your way. Monitor your analytics and tweak your strategy as needed, and you may have a profitable email newsletter in a matter of a few months.

Are you using email marketing? What results have you seen so far in your business? Let us know in the comments below.

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